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IKEA Canada launches on TikTok by spoofing its own ad | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Josh Kolm

IKEA Canada has made its debut on TikTok with a tribute to one of its most well-known ads. Before launching on TikTok on March 1, the “#IKEACanada” hashtag had already been viewed over 50 million times by customers and fans, showing there was a vibrant and growing audience for the retailer to tap into.

http://strategyonline.ca/2023/03/06/ikea-canada-arrives-on-tiktok-by-spoofing-one-of-its-own-ads/
 

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